I joined Mighty Health as their first product designer and led a complete redesign amidst a complete payer model transition from payer to direct consumer. Insights found from user research led to a daily progress tracker feature that resulted in a 60% retention rate on the first few days.

Due to the new iOS 14 update, successful funnel experiments I conducted at Mighty Health started performing worse due to unpredictable fluctuations in audience quality targeted by ads. Through comparative analysis and quick iterating, I was able to increase trial conversions by 58.2% thanks to a unique approach to our push notification strategy.